Creative Direction | Graphic Design | Brand Identity
Rebrand of the sustainability brand within the Ocado Retail's sub-brands. This involved creating a new identity that still linked and felt part of the Ocado family, while retaining its own look & feel.
Macro images of fresh food were used in the signature brand green, to play on the idea of forest and treetop environments as a direct link back to the importance of sustainability between food waste & packaging on the environment.
