Creative Direction | Graphic Design | Brand Identity
With a great time spent on creating personalised recipes for Ocado to make life easier and more delicious for customers. Ocado now has a 'Nigella Loves' aisle where they highlight the items Nigella buys regularly, so they can look a little into Nigella's personal shopping basket as inspiration to build their own. As a lead on this project, I conceptualised and created brand assets and guides for how the two brands could work together harmoniously.
