Concept | Creative Direction | Art Direction
Developed a photographic style that is distinctly ownable to Ocado and a way to show off our credentials as the supermarket with the freshest products and the biggest range.
The underlying ideas was for our images will tell a story.
They will capture the joy that our product range brings to peopleʼs lives. They will inspire. They will make mouths water.
Our images will be packed with charm, wit and humanity. Each image is a moment in time, a story not simply a collection of products but showing the moments of joy that food brings to everyday life from cooking to sharing with friends and family.
A step by step 'recipe' was developed for the shoot in order to capture more food moments rather than staged imagery. This was underpinned by, a feeling of I want to try this. A feeling of I want to make this The end result being, that image makes my mouth water!
