Creative Direction | Graphic Design | Brand Identity
The system was stretched even further to allow the development of the Ocado Price Promise value offering but still remain firmly part of the value system.
The value campaign was also used across television 1000's of foam value plectrums were created.
As new value propositions were developed it demonstrated the flexibility and robustness of the system to allow bespoke design solutions to fit seamlessly under the value umbrella.
Big Price Promise is a great example of this and allowed new creative development within the system but still remaining true to the value semiotic that resonated with the customer. This offer was one of the most successful value campaigns for the company in recent years.
