Creative Direction | Graphic Design | Brand Identity
The only time designers use Windows! A moment in which there is an opportunity to do something, unique in that it’s accompanied by the knowledge it will only last for a short time. Such, one would be foolish to let the opportunity slip away without making the most of it.
Every time we advertise we have the chance to convert. Be that a sale, a new customer, or a repeating customer. But, there’s so little time (and even less space) to redirect a customer’s attention to Ocado, we’ve got to grab it with both hands. Every advert is a window of opportunity.
The aim of this system is to up the ante of our day-to-day creative, to ensure every advert packs a punch but to ensure we can deliverer this creative on a timely basis and without hindering the creative production team and processes in place..
The result, aesthetically-pleasing visuals, cross-campaign continuity and brand stability.
